Maple & Moon

Maple & Moon

October 17, 2019

Our logo is a combination of the things that make us special.

First and foremost the Moon, which to us represents tranquility and time. The phases of the moon and the transitions of the moon help us connect to the 90 year history of our company. So many moons have come and gone during our path to get to where we are, and so many moments for which we are grateful.

 

 

Second is the Japanese Maple Leaf, to us this symbolizes the strength, beauty and inspiration that we find in both our Japanese Culture and in Nature. The transition of the colors of the leaves in our logo represent the seasons and the cycles of life. Just like our product is meant to adapt to all of the seasons of the year, our logo is meant to do the same.

 

Lastly, the stroke with which we created the moon is meant to symbolize the same style of strokes that are found in Ensō (円相). The ensō symbolizes absolute enlightenment, strength, elegance. It is characterised by a minimalism born of Japanese aesthetics. Drawing ensō is a disciplined-creative practice of Japanese ink painting. The tools and mechanics of drawing the ensō are the same as those used in traditional Japanese calligraphy: One uses a brush (筆 fude) to apply ink to washi (a thin Japanese paper). The circle may be open or closed. In the former case, the circle is incomplete, allowing for movement and development as well as the perfection of all things. Zen practitioners relate the idea to wabi-sabi, the beauty of imperfection.




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